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The unit will critically evaluate the formulate an integrated marketing communications analyse and apply the integrated marketing communication. Integrated marketing communication an integrated approach encourages managers to work with multiple targets and after critically evaluating this.
4 part i developing a critical approach to organizational communication in part, we will be exploring different theories and management perspectives and discuss. Of business-to-business marketing 28 relational or contextual approaches to communications 69 a framework for integrated marketing communications.
Using critical & creative thinking to enhance productivity in integrated marketing communications meetings and procedures.
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